Richard Dyer is a representation theorist who studied the representation in media generally looked at how media texts represent themselves to society and an audience. He studied the ideological and historical significance of film stars and also looked at media in general.
'How we are seen determines how we are treated, how we treat others is based on how we see them. How we see them comes from representation' (Dyer 1983)
Representation enables us to understand a media text. It allows us to be able to categorise he ideology of the text to give us meaning.
With out representation texts would be meaningless and have no messages. Without representation texts would not be able to translate a narrative to an audience. Without our representation there is no denotation.
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