Laura Mulvey - Feminism

Laura Mulvey 1975 - Feminism - The 'male glaze'
Laura Mulveys concept looks at:
- How the audience view people who are presented in the media.
The male gaze typically focuses on:
- Emphasising curves of the female body.
- Referring to women as objects rather than people.
- The display of women is how men think they should be perceived.
- Female viewers, view the content through the eyes of a man.

The male gaze describes how the audience or viewer is put into the perspective of a heterosexual male. Mulvey states that in film women are typically the objects, rather than the possessors this is displayed by the control of the camera. The camera uses particular movements to perceive women in an idealistic view. Some women may disagree with this use of camera yet others may feel liberated. 

A feminist may see the male gaze as either a expression of unequal power between gazer and gazed, or as a conscious or subconscious attempt to develop that inequality, men are more powerful there for is OK to objectify.

voyeurism - Summarizing the women is displayed for the male gaze to provide pleasure in a sexual way. 

However women may want to be objectified and find this empowering. This objectification is a running theme in music videos and within all media elements.