making a video

Making a video:

Executive producer

-       -   Finances and budget

-       -   Timeline

-        -  Key people

Writer

-         - Develops script from concept/brief

-Producer

-          -Secures and oversees creative team

-          -Develops shooting schedules

-          -Manages budget and timeline

Director

-          -Creative control of production

-          -Directs performance of cast and crew

Production manager

-         - Day to day co-ordination of production (people, equipment, facilities, catering, post production)

Storyboard artist

-         - Works with producer/director to develop the storyboard of script

Camera operator

-         - Operates camera under direction of lighting director

Sound technician

-          -Records & monitors sound

-          -Has role in final sound mix

Actors/presenters/reporters

-          -Collectively known as talent

Editor

-          -Select best material to assemble final film with music, graphics, special effects and text

Brief/concept

-          Intention

-          Purpose

-          Target audience

-          Limitations (budget, timeframe)

Target audience

-          Demographics

o   Age

o   Gender

o   Lifestyle

o   Hobbies

o   Computers, games etc

o   Disposable income

-          Audience profile

Pre-production

•           Scripting/ shooting script (written version of storyboard)
•           Scene break down
•           Storyboard
•           Shot list
•           Shooting schedule
•           Casting
•           Location
•           Equipment hire
•           Catering
•           Transport
•           Informing people

Typeage – acting/casting people that look like the characters that they are meant to be playing.

Shot list

•           Where
•           Time needed
•           Different camera angles
•           When
•           How long (allowing time for several takes)

Production

10 seconds an hour

•          Health and safety report
•          Continuity
•          Shooting the project
•          Time management crucial
•          Quality control (image, sound, performance)
•          Potential conflict

Post- production

•           All elements are combined in editing
•           Off-line (rough cut)
•           On- line (final edit)
•           Sound mix
•           Sound mix of final edit
•           Done in conjunction with the producer/director
•           Final approval by executive producer